OpsUI vs Logiwa
An ANZ-local modular ERP + WMS, compared with a US cloud WMS built for high-volume DTC and 3PL fulfilment
Logiwa is built for very high-volume US DTC and 3PL fulfilment; OpsUI is the ANZ-local pick for mid-market operators who want in-region data, NZ carriers, Xero/MYOB and public per-module pricing.
Logiwa (Logiwa IO / Logiwa WMS) is a US, cloud-native warehouse management and fulfilment platform purpose-built for high-volume direct-to-consumer (DTC) e-commerce brands and third-party logistics providers (3PLs). It is engineered for throughput: AI-driven picking jobs, robotics and RFID integrations, 200-plus e-commerce, marketplace and carrier connectors, and multi-client 3PL billing with a client portal. If you are shipping tens of thousands of orders a day across many channels, Logiwa is squarely aimed at you.
OpsUI comes at warehousing from the opposite direction. It is a modular cloud ERP that runs WMS, CRM and finance integrations on one platform, built specifically for New Zealand and Australian operators. Data stays in-region on each side (opsui.co.nz for NZ, opsui.au for AU), the catalogue is 20 operational modules plus 5 integration connectors (NetSuite, Xero, MYOB, Abel, SAP), and the pricing is published openly rather than hidden behind an enterprise quote.
The honest split is throughput versus locality and scope. Logiwa's volume-based engine and deep marketplace/carrier ecosystem are hard to beat for high-velocity US-style fulfilment and busy multi-client 3PLs. OpsUI is the better fit for a mid-market ANZ business that wants tight NZ/AU data residency, NZ Couriers integration today with other carriers wired during rollout, native Xero and MYOB accounting, and ERP plus CRM in the same system without a multi-month implementation.
This page lays out where each platform genuinely wins so you can match the tool to your operation rather than the marketing. We do not invent Logiwa's numbers: its pricing is volume-based and quote-only, so we describe it as such.
OpsUI vs Logiwa, feature by feature.
| OpsUI | Logiwa | |
|---|---|---|
| Data residency and region focus | In-region NZ and AU data residency on dedicated domains (opsui.co.nz, opsui.au); built and supported in ANZ. | US-headquartered, US-centric cloud platform; ANZ-specific data residency is not its focus. |
| Pricing transparency | Public per-module pricing: operational modules from NZ$399/A$399 per month, core warehouse pack from NZ$1,499/A$1,499 per month, Enterprise custom-quoted at scale. | Volume-based, quote-only pricing with unlimited users; no public rate card (third-party analysts estimate it runs into enterprise figures annually). |
| Throughput and high-volume DTC fulfilment | Solid warehouse depth for mid-market volumes: wave and zone picking, slotting, cycle counts, RF/barcode scanning and dispatch. | Purpose-built for very high-volume omnichannel DTC: AI-driven pick jobs, robotics and RFID integrations designed to scale without added headcount. |
| Multi-client 3PL features | Single-operator warehouse focus; not built as a multi-tenant 3PL billing platform. | Strong 3PL toolset: multi-client warehouses, flexible 3PL billing by activity, and a self-service client portal. |
| Carrier and shipping integrations | NZ Couriers is the one live carrier API today; other AU/NZ carriers wired during rollout. Honest about current coverage. | Broad carrier ecosystem within 200-plus connectors (e.g. UPS), oriented to US and global carriers. |
| Accounting and ERP integration | Bidirectional NetSuite sync live; Xero and MYOB sync wired during rollout; ships as part of a broader ERP plus CRM platform. | WMS/fulfilment-focused with an open REST API and app store; accounting handled via external integrations rather than native ANZ ledgers. |
| Marketplace and e-commerce connectors | 5 named integration connectors today (NetSuite, Xero, MYOB, Abel, SAP), expanding module by module. | 200-plus e-commerce, marketplace and carrier integrations (Amazon, Shopify, Walmart and more) plus open REST API. |
| Implementation and time-to-live | Live in weeks, module by module, no implementation partner required; built by a founder with 3 years on the warehouse floor. | Multi-phase rollout; enterprise implementations typically take several months given the platform's complexity. |
| Scope of platform | Modular ERP + WMS + CRM in one: 20 operational modules + 5 integrations you can switch on as needed. | Focused WMS / fulfilment management system; deep in warehousing and fulfilment, not a full ERP/CRM suite. |
| Barcode hardware | In-house NZ$149 Bluetooth phone-clip barcode scanner; no NZ$1,800 ruggedised device required. | Supports barcode scanning and RF/RFID devices; hardware sourced separately to spec. |
When Logiwa is the better fit
- You are running very high-volume DTC fulfilment, or a busy multi-client 3PL, where raw throughput and automation per labour hour are the whole game. Logiwa's AI pick jobs, robotics/RFID support and volume-based model are built for exactly that velocity.
- You operate as a 3PL and need true multi-tenant capability: per-client warehouses, activity-based 3PL billing, and a self-service client portal. This is core Logiwa territory and outside OpsUI's single-operator focus.
- Your channel mix is wide and marketplace-heavy. Logiwa's 200-plus connectors to Amazon, Shopify, Walmart, US carriers and more, plus an open REST API, will out-cover OpsUI's current connector list for a global, multi-marketplace operation.
- You are a US or globally headquartered operation where ANZ data residency, NZ Couriers and native Xero/MYOB simply are not requirements.
When OpsUI is the better fit
- You are a mid-market NZ or AU operator who wants in-region data residency, NZ Couriers integration today (more carriers wired during rollout), and accounting that speaks Xero and MYOB rather than US-first tooling.
- You want one modular platform covering ERP, WMS and CRM, switched on a module at a time from NZ$399/A$399 per month, rather than a standalone fulfilment engine priced by volume on an enterprise quote.
- You need to be live in weeks, not running a multi-month implementation. OpsUI is designed to go live module by module with no implementation partner, and ships a public weekly changelog plus a NZ$149 phone-clip scanner instead of NZ$1,800 ruggedised hardware.
- Your volumes are healthy but not extreme-DTC. You get genuine warehouse depth (wave/zone picking, slotting, cycle counts, RF scanning, dispatch) without paying for high-throughput automation you will not use.
For ANZ warehouse and ops buyers, the practical differences are residency, carriers, accounting and pricing model. OpsUI keeps NZ and AU data in-region on opsui.co.nz and opsui.au, integrates NZ Couriers live (with other AU/NZ carriers wired during rollout), and syncs to NetSuite now plus Xero and MYOB during rollout, on published per-module pricing. Logiwa is a US platform optimised for high-volume DTC and 3PL throughput with a global, marketplace-heavy connector set and quote-based volume pricing; its strengths shine at velocity rather than ANZ locality. Be aware that neither tool is built for deep multi-entity financial consolidation, MPI E-cert/E-Doc export certification, or heavy MRP/finite-capacity scheduling, so if those are core requirements you will need a specialist alongside.
What buyers ask before choosing.
Is OpsUI a like-for-like replacement for Logiwa?
How does pricing compare between OpsUI and Logiwa?
Does OpsUI support high-volume DTC and 3PL fulfilment like Logiwa?
Which carriers and accounting systems does OpsUI integrate with in ANZ?
How quickly can OpsUI go live compared with Logiwa?
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Other ANZ ERP comparisons.
See the modules. Decide for yourself.
Public pricing on the page. No discovery call required to know what OpsUI costs.