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Operations software, built from the floor

Hi, I’m

Software and systems builder · ERP/WMS focused

He / Him
Heinricht Smith, software and systems builder (ERP/WMS & NetSuite) at OpsUI

I’m a software & systems builder, operator tested, ERP/WMS focused. I design and build the OpsUI platform, modular ERP, WMS & CRM, across the full stack, with a live, bidirectional NetSuite integration, for Australian and New Zealand operators.

Based in Wainui, north of Auckland. Eight plus years building software: game systems, then a Discord SaaS that scaled, and three plus years on the warehouse floor running NetSuite (Oracle) daily. I started OpsUI in January 2026, turning that builder experience and the operational friction I lived into the software. The path that got me here is below.

I don't design warehouse systems from theory. I build them from the floor.

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01 · 2018 to 2021 · Hytech Studios

Game systems were the first thing I shipped to real users.

Project Lead & Game Systems Developer at Hytech Studios, working under the developer handle Astruze. I built modular game systems: inventory, shop, quest, dialogue and progression, plus NPC behaviour and anti cheat, across pet battling, aquarium tycoon and RPG experiences reaching 20M+ total plays and 10k+ concurrent players. Scalable gameplay logic in Lua / Luau, shipped cross platform, with the 3D assets modelled and animated in Blender. The modular systems and product foundation that became OpsUI.

2018 to 2021 · Hytech Studios

Project Lead & Game Systems Developer

Modular game systems across pet battling, tycoon and RPG titles reaching 20M+ plays.

Working under the developer handle Astruze, I led and contributed to multiple large scale online game projects across pet battling, aquarium tycoon and RPG genres: 20M+ total plays and 10k+ concurrent players, reaching discovery pages and coverage from large gaming creators. I built modular quest, dialogue, inventory, shop and progression systems, NPC behaviour trees, procedural pet animation and anti cheat logic in Lua / Luau, shipped cross platform across desktop, console and mobile. I also produced the 3D assets: modelling, rigging, animation, rendering and texturing in Blender, Studio tools and Photoshop. This is where the modular systems and product development habits that became OpsUI started.

  • Built under the handle Astruze, 20M+ total plays and 10k+ concurrent players
  • Modular systems: inventory, shop, quest, dialogue, progression and NPC behaviour trees
  • Procedural pet animation and anti cheat logic in Lua / Luau
  • Cross platform: desktop, console and mobile
  • 3D modelling, rigging, animation and texturing in Blender
Game systemsLua / LuauModularProduct20M+ plays10k+ concurrent
Documents

Résumé & cover letter

The same two documents the 3D world hands you — read them right here, or download the PDF.

Résumé

PDF

Cover Letter

PDF

Get in touch

I read every message.

Question about whether OpsUI fits your operation? Want to compare against your current stack? Drop me a line, or message me back on LinkedIn.

I read every message and reply within one NZ business day.

DM me on LinkedIn[email protected]Book a demo
Wainui, north of AucklandFounded January 2026Follow on LinkedInMore about the team