How much does OpsUI cost?

OpsUI starter packs begin at A$499/month on opsui.au or NZ$499/month on opsui.co.nz (Lite entry tier, two users included). Individual modules are from A$299/NZ$299 per month with five users included; additional users are A$99/NZ$99 per user per month. The full Enterprise tier — every module plus all integrations — is custom-quoted.

What is a modular ERP, WMS & CRM?

A modular ERP, WMS & CRM sells each operational capability — finance, HR, warehouse, logistics, customer management, analytics — as a separately-priced product instead of one monolithic suite. Buyers pick only the modules they need today and add more as they grow. OpsUI is modular by design: 20 operational modules covering ERP, WMS, and built-in customer management, plus 5 integration connectors (NetSuite live today; Xero, MYOB, Abel ERP and SAP Business One wired during rollout) — all individually priced.

Can OpsUI run alongside NetSuite?

Yes. OpsUI supports bidirectional NetSuite sync out of the box. Customers running NetSuite frequently buy specific OpsUI modules — Wave Picking, Slotting Optimisation, ML/AI Predictions — to upgrade operational areas without replacing the GL.

Is OpsUI suitable for Australian and New Zealand small businesses?

Yes. OpsUI is built for Australian and New Zealand operations. Australian customers use opsui.au with AUD pricing and AU-region data hosting; New Zealand customers use opsui.co.nz with NZD pricing and NZ-region data hosting.

Does OpsUI integrate with Xero or MYOB?

Yes. OpsUI ships bidirectional sync for both Xero and MYOB via the Finance & Accounting module — wired against your accounting tenant during rollout rather than installed from an app marketplace. Customers, items, chart of accounts and tax codes flow from your accounting system into OpsUI; sales invoices, credit notes, payment status updates and inventory adjustments flow back. Built on the Xero REST API + webhooks and MYOB's AccountRight Live + Business APIs. Full sync detail at opsui.co.nz/integrations/xero or opsui.au/integrations/xero. A documented REST API on every module is also available for custom integration.

Where is OpsUI customer data hosted?

New Zealand customer data is hosted in New Zealand. Australian customer data is hosted in Australia. Both regions are encrypted at rest with AES-256 and in transit with TLS 1.3, with role-based access control and full audit logging.

How long does an OpsUI rollout take?

Honest answer: it depends on your data, integrations, and team availability. Every business is different. We don't quote a fixed timeline on the website because we'd be inventing a number. We scope your specific implementation during the demo. Enterprise rollouts use a stage plan: scope, configure, train, launch, one module set at a time.

Is there a free trial?

Yes. You can try OpsUI free right now with no signup and no email. Open https://app.opsui.co.nz/login?demo=1 (New Zealand) or https://app.opsui.au/login?demo=1 (Australia), pick a role, and explore the full product with seeded sample data. For a walkthrough scoped to your own operation, book a guided demo via opsui.au/book-consultation or opsui.co.nz/book-consultation. Direct to a person, no sales development sequence.

Modules & pricing

Comparison · Cin7 Core (formerly DEAR)

OpsUI vs Cin7 Core (formerly DEAR)

Modular ERP, WMS & CRM versus a Xero-attached inventory and light-manufacturing platform

In one line

OpsUI is a modular ERP, WMS & CRM with 20 operational modules and 5 integration connectors, each priced individually, spanning warehouse, orders, CRM and finance sync, while Cin7 Core (the product formerly known as DEAR Systems) is a Xero-attached inventory and light-manufacturing platform popular with ANZ wholesalers, ecommerce retailers, and small manufacturers.

Cin7 Core is the rebrand of DEAR Systems following the 2021 Cin7 acquisition. The product itself is largely unchanged. It remains a mature inventory, purchasing, sales order, and light-manufacturing platform built primarily to sit above Xero (with MYOB and QuickBooks also supported). ANZ adoption is heavy, particularly among Shopify-first wholesalers and food and beverage manufacturers.

OpsUI is a broader operations layer. The same Xero-attached pattern applies, keep Xero for finance, run OpsUI for operations, but the scope extends past inventory and light manufacturing into warehouse management, CRM, shipping, and analytics, sold as separately-priced modules.

The right answer depends on whether your operational complexity sits inside inventory and BOMs, or extends past them. Both products serve overlapping ANZ customers.

Side by side

OpsUI vs Cin7 Core (formerly DEAR), feature by feature.

	OpsUI	Cin7 Core
Pricing model	Per module, public on /pricing (from NZ$299 / A$299 per module, packs from NZ$499 / A$499 / mo)	Tiered Standard / Pro / Advanced plans, public pricing (~A$349–A$999 / mo + per-user fees)
Core scope	Modular ERP, WMS & CRM across 20 operational modules + 5 integration connectors	Inventory, purchasing, sales orders, light manufacturing, basic accounting touchpoints
Warehouse management depth	Dedicated WMS modules (wave picking, slotting, cycle counts, dock scheduling, scanner-driven)	Bin locations, pick lists, basic warehouse workflows; advanced WMS via Cin7 Omni or add-ons
Manufacturing / BOM	Manufacturing module (BOMs, work orders; routing and finite-capacity scheduling not yet shipped)	Mature light-manufacturing — multi-level BOMs, work orders, contract manufacturing, auto-assembly
CRM	Native CRM module with sales pipeline and customer history	Customer records, no dedicated sales CRM
Accounting integration	NetSuite (live), REST API (live), Xero / MYOB (bidirectional sync, wired during rollout)	Xero (deep), QuickBooks, MYOB
Ecommerce / channel integrations	Via Integrations module and REST API; Shopify wired	Mature out-of-the-box library, Shopify, Amazon, eBay, WooCommerce, retail POS, B2B portal
NZ Couriers / Australia Post	First-party in the Shipping module	Via Starshipit, ShipStation, or carrier add-ons
ANZ data residency	NZ data in NZ, AU data in AU, separate domains	AWS-hosted, region not separated by domain
Headquarters / ownership	NZ-built, NZ-owned, sold direct	Denver, CO (Cin7 Inc., majority Rubicon Technology Partners since 2021)

Honest pick

When Cin7 Core (DEAR) is the better fit

Your operations are primarily inventory and light manufacturing, multi-level BOMs, contract manufacturing, auto-assembly, and that is where the bulk of your pain lives.
You sell heavily across multiple channels (Shopify, Amazon, eBay, retail POS) and want the deepest out-of-the-box marketplace connector library.
You are already on Xero, run a small-to-mid-sized wholesale or DTC product business, and want a vendor whose entire focus is inventory-plus-light-manufacturing rather than full operations.
You have an existing Cin7 partner or in-house DEAR expertise and the switching cost outweighs the broader-scope upside.
You explicitly want a tool that does one thing exceptionally well, not a broader operations system.

Where OpsUI wins

When OpsUI is the better fit

Your pain extends past inventory and BOMs into warehouse throughput, picking accuracy, returns workflow, and dispatch routing, a real WMS need, not just bin locations.
You want CRM, shipping, and operations in one modular product sharing customer data, instead of stitching DEAR + a separate CRM + Starshipit + Xero together.
You are NZ-based and want NZ data hosted in NZ on a separate domain, not co-located in a shared AWS region.
You want to start with one module (Inventory, Orders, or Warehouse) and grow scope inside the same product, rather than re-implementing when you outgrow inventory-led scope.
You value vendor independence, buying direct from a NZ-owned vendor rather than a US-headquartered product family.

ANZ context

Cin7 Core (DEAR) was originally Australian-built; the Cin7 group is now Denver-headquartered after the 2021 Rubicon investment. OpsUI is NZ-built, NZ-hosted (for NZ customers), and AU-hosted (for AU customers) on separate regional domains. Both handle GST and ANZ tax codes natively, but courier integrations (NZ Couriers, Australia Post) are first-party in OpsUI versus third-party in Cin7 Core.

Common questions

What buyers ask before choosing.

Is Cin7 Core the same as DEAR Systems?

Yes. Cin7 Core is the rebrand of DEAR Systems following the 2022 Cin7 acquisition. The product, codebase, and team are largely the same; the name and branding changed. Older content still refers to "DEAR" and the URLs partially redirect.

Is OpsUI cheaper than Cin7 Core?

For inventory-only scope at the entry tier, Cin7 Core Standard can be cheaper. For operators who would otherwise pair Cin7 Core with a separate CRM, a separate shipping tool like Starshipit, and a warehouse add-on, OpsUI is usually competitive or cheaper because all three live in one modular product. The honest answer is to compare the full bundle, not just the inventory line item.

Can OpsUI handle multi-channel ecommerce like Cin7 Core?

Cin7 Core has a mature out-of-the-box marketplace connector library (Shopify, Amazon, eBay, WooCommerce, retail POS). OpsUI exposes a documented REST API on every module, has Shopify wired, and ships bidirectional Xero and MYOB sync wired during rollout. For operators selling across many storefronts with a need for plug-and-play marketplace connectors, Cin7 Core has the broader library today.

Does OpsUI handle manufacturing as well as Cin7 Core?

For light assembly and make-to-stock with multi-level BOMs, Cin7 Core is more mature. It has had BOM and work-order functionality since the DEAR days. OpsUI's Manufacturing module handles BOMs and work orders but does not currently ship routing engines or finite-capacity scheduling. If manufacturing depth is your primary need, Cin7 Core is the stronger fit.

Can OpsUI replace Cin7 Core?

For operators whose Cin7 Core use is primarily inventory, orders, and warehouse rather than manufacturing, yes. OpsUI covers the same scope with stronger WMS and CRM modules. For operators whose Cin7 Core use is heavy on light manufacturing or marketplace connectors, OpsUI is usually a complement rather than a replacement.

Last updated 26 May 2026